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Notes
Course description
This course is aimed at being an introductory session for groups of up to 20 delegates. It is designed to be delivered by 1 trainer. It is an interactive course with numerous exercises and opportunities for delegates to interact. The main point is that it gives delegates some key points to consider in deciding whether to use focus groups, and then the essentials of running them effectively.

Course length:
This course should be completed in around 3 hours 10 minutes. We would suggest booking 3.5 hours (half a day) – if people leave early they are happy but they aren’t if they leave late!

Materials needed:
Separate manuals are not provided. If needed, we suggest printing off these slides in hand out format so people can take notes as they go through whilst also having a copy of the slides.
Enough copies of the Who and Why exercise hand outs for the number of delegates present.

Ideal no of delegates:
This course is aimed to be an introductory session and is designed to be delivered in groups of 12 - 20.

Delegate seniority:
This is an practical programme aimed to cover groups who will be planning, organising and running the sessions, rather than for senior staff looking strategically at their use, or admin staff doing back up work.


Venue Requirements:
One large room able to seat 20 people around 4 or 5 tables (or with individual small tables for each person that can be grouped for team exercises) and enough space to move around and form new groups easily.

Cost per head*:
£50

Trainer location:
Windsor based, but happy to travel.

Suggestions for trainers
It’s useful to have had at least some experience of running focus groups. Without that it can be hard to summarise ideas and run exercises convincingly, or to give useful answers to questions – particularly of the “what do you do if X happens” variety. It’s easy to think that being an experienced trainer makes one a good facilitator of focus groups, because both involve dealing with groups, facilitating interaction etc. But the role is very different, the trainer is imparting knowledge the trainer already has to the group that doesn’t have that knowledge. The focus group is about getting the knowledge from the group – the facilitator doesn’t have the knowledge, that’s why the group is being run. If you’ve never run a focus group, we’d suggest that you at least work with a co-trainer who has that experience, to ensure that the participants have a role model of the style that is needed, as well as somebody who can deal with some of the potential questions and challenges that may be faced.

There are two short comfort breaks. The first session is rather longer, about an hour and twenty minutes, as people are just settling in and it usually takes a while to get them into the right frame of mind to concentrate – which is why there is a short “ice breaker” activity. The two subsequent sessions are shorter, about 45 minutes to an hour, so people don’t get too tired to concentrate properly. That also means it is a good idea to limit the breaks to a maximum of ten minutes, so that they can relax a bit, but not lose their focus and will get back and concentrate when you re-start.




* Cost per head is calculated by taking the trainers day rate (excluding expenses) and dividing this by the largest number of suggested delegates.

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Organising and Running Focus Groups

This course is aimed at being an introductory session for groups of up to 20 delegates. It is designed to be delivered by 1 trainer. It is an interactive course with numerous exercises and opportunities for delegates to interact. The main point is that it gives delegates some key points to consider in deciding whether to use focus groups, and then the essentials of running them effectively.

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Course Information

Delegates: 15-20
Suggested cost per delegate: $67
Seniority Level: Intermediate Level
Duration: Between 3-4 hours
Resources:  One large room able to seat 20 people around 4 or 5 tables (or with individual small tables for each person that can be grouped for team exercises) and enough space to move around and form new groups easily.


See more information about delegate costs.

Download & edit (50 credits)

Credits Help and Information

Neutrain allows you to download content using a credits system. This material is worth 50 credits. To acquire credits, you have two options.


Easy To Use

Helpful tutor notes

Very creative

Good use of research

Delegates loved it

Great slides

Good value for money
Reviews  (3)

vanessa sequeira, 0 on May 29 2013 at 13:05

Comment: An excellent course due to the fact that the slides were simple and the relating course notes were detailed. Given the topic of the training course i.e. focus groups, I believe it was a great approach to show less and say and do more. The timings are particularly useful and realistic. A less published training course topic, so it was great to see the material and to see it done well.

Christopher Rossiter, Director, Christopher Rossiter on Feb 10 2013 at 10:02

Comment: A well thought out and thorough approach to running focus groups for the uninitiated; highly recommended!

Xanthe Daniels, Director, Daniels Publishing on Jan 29 2013 at 10:01

Comment: Impressive work, wonderfully simply slides and notes -(so easy to use) and packed with best practise and useful research. Thank you Kim.

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About
Kim Stephenson

Chartered, Registered Occupational Psychologist. Over 15 years experience, particularly in assessment and development, including designing selection and development systems, coaching and training. Previously spent 14 years in financial services and am a qualified financial adviser (Dip PFS) and Associate of the Chartered Insurance Institute. I often work with FS firms and professional bodies, training, lecturing (spoken at Internal Audit, CII and PFS conferences), and running workshops. I do a lot of media work on the psychology of finance - hence my first book designed to help people get their money working for them - Taming the Pound (http://www.amazon.co.uk/Taming-Pound-Making-Servant-Master/dp/1848767528/ref=sr_1_1?ie=UTF8&qid=1359482373&sr=8-1), also available as an e-book.


Details

Location: SE England
Telephone: 01344 421199
Websitehttp://www.tamingthepound.com/
Linked In  View LinkedIn profile

Supporting Files

Please see below for a list of supporting files for this course. These can be viewed and edited once the full course is purchased.

 Who and Why exerci... Available on purchase

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